Given that much of the process is automated, where does the personal touch come in?īruce: We are close to the data now, and clients can fully engage with us on the benchmarking process. For example, if you just wanted to do a benchmark around the lead management process, instead of going through 40 pages of surveys and metrics, you can provide feedback for just that priority, enabling a more focused and directed recommendation readout. So, you can now do a priority benchmark because you’re focused on a priority level instead of a service level. We know that service benchmarks were often challenging for people to complete, and in some cases, we might have done a readout that was more comprehensive than what they needed. We knew we would map the Command Center to priorities even when the specific priorities were still being created – that’s been a great pairing all the way through. How does the Command Center fit into SiriusDecisions’ priority-driven research?īruce: The Command Center and priority architecture were wedded before they even came alive. Finally, you can have unlimited versions or containers for your own data, which is useful if you want to compare business units or geographies, or run the assessments more than once a year. You also have unlimited peer sets, which might be used if you want an aspirational peer set, or one for a different business unit. If you are a seatholder or Team Access member for one SiriusDecisions service, you get access across all services. The Command Center obviously offers a lot of advantages – what are the top benefits, in addition to easy access to data?īruce: First, there are no service gates. Now that users can start interacting with the data, their submissions go through a QA process before they are released and the data is recalibrated. Our challenge was to keep the outliers but throw out the garbage – it can be a gray area, but we took all the extra time needed. Every cell and line and output was reviewed from seven angles, and we quarantined anything that showed inconsistency. We’ve also invested in additional primary research to make sure we have enough information across all demographic points.Įvery piece of data has been scrutinized and scrubbed by benchmarking analysts and those with topic-specific expertise. I also had hundreds of people visit our booth at Summit, and 120 attended our demo showcase.īruce: We’ve been collecting data from our clients for 15 years and use the full history for trending analysis. We announced the Command Center internally at sales kickoff, and then we showcased it at Summit, where we had Lab sessions with 30 to 70 people in attendance at each session. By March, we had enough of the software built and the data seeded and QA’d that we could launch a beta for user experience. People immediately started to get excited, and we built more mockups. That finding really struck us and inspired an idea: What if we took all the benchmarking data we’d ever done and put it in an interactive, always-on platform available to all our users? What was the initial response as the concept was unveiled?īruce: After coming up with the initial design and going through some tweaks, we had something we could present not only to the board but also to our client advisory board to get feedback. But they also told us that benchmarking was one of the things we needed to improve on. The number one thing clients wanted from us was more benchmarking data. Tony Jaros and I had also started looking at clients’ responses to our recent requests for feedback on our services. Here’s what you need to know, straight from Bruce Brien, SiriusDecisions’ chief technology officer: How was the idea for the Command Center developed?īruce: I was asked almost 20 months ago by the SiriusDecisions board to come up with some ideas for increasing our presence in data. The powerful platform, which was showcased and met with rave reviews at Summit earlier this year, is now live. It’s designed to help B2B organizations know where they stand in comparison to their peers, where they excel and where they can improve. The new SiriusDecisions Command Center for performance benchmarking offers a wealth of metrics – all instantly available to users. Command Center data is designed to work seamlessly with SiriusDecisions’ priority-driven architecture.Bruce Brien explains everything you need to know about this exciting new offering.The new SiriusDecisions Command Center® provides clients with instant access to 15 years of benchmarking data.
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